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| The Word Cloud: Poetic Form and/or Marketing Tool
June 11, 2018 (Part One)
Being
creative regarding marketing is a different challenge than being
creative regarding writing. I'm trying a number of avenues in that
regard and my favorite so far has been the word cloud. I'd seen them
before I started working on book promotion, and they felt like a really
fun marketing approach to try, so I've spent most of the last month
filling my Twitter, Instagram, and Facebook feeds with word clouds and
ten-word chapter summaries. I can feel some of the same processes I use
as a poet at work as I'm tweaking the word clouds or creating mini
chapter summaries. As in poetry, I'm whittling the concept down, pulling
extraneous words, looking for unexpected juxtapositions and playful
combinations I can exploit for greater effect. I hope, in their own
right, these micro narratives are fun to read!
Prologue Welcome to Casper!
Meet the family, the friendlies and their parallel worlds, the Ghost Tree.
Chapter One
Tarot class, family dinner, combinatorics seminar.
Chapter
Two
Civil War interlude
& book club on Adler's Drawing Down the Moon.
Chapter Three
Stormy Castle, a
migraine, and a close look at interdimensional turbulence.
Chapter
Four
Matchmaking and Evil
Steve & Scary Gary's Vanishing Act.
Chapter FiveParty, party, 80s dance party! 
Chapter Six
"He looked at the bookshelves the way Starlight looked at gumball
machines, as if he wanted to gnaw his way through the lot."
Chapter
Seven
Beltane revels in a
college town, followed by a haunting encounter.
Tune in tomorrow and the next day for more!
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